In social networks and also here on LinkedIn, we are increasingly dealing with the phenomenon of “content creators” who think they can become better and more “efficient” by using AI.
I’m constantly seeing posts about how to create automated content using GenAI, how to generate mega-cool profile pictures, how to get videos without costly production and at zero cost. Brave new world!
So I would like to ask a serious question here: are these so-called “content creators” actually aware of what they are doing?
𝗛𝗶𝗲𝗿 𝗿𝗲𝗱𝗲𝗻 𝗮𝗹𝗹𝗲 𝘂̈𝗯𝗲𝗿 “𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴” 𝘂𝗻𝗱 𝗻𝘂𝘁𝘇𝗲𝗻 𝗱𝗮𝗻𝗻 𝗞𝗜-𝗴𝗲𝗻𝗲𝗿𝗶𝗲𝗿𝘁𝗲 𝗜𝗻𝗵𝗮𝗹𝘁𝗲 ?! 𝗚𝗲𝗵𝘁’𝘀 𝗻𝗼𝗰𝗵?
AI is certainly exciting and appealing in terms of content at the moment, but it is also a great equalizer. Everything is becoming more and more similar, everything is becoming more and more mainstream. Everything is becoming more and more compliant with the LinkedIn algorithm. Do we really want to develop in this direction?
𝗔𝗹𝘀𝗼 𝗲𝗶𝗻𝗲 𝗲𝗵𝗿𝗹𝗶𝗰𝗵 𝗴𝗲𝗺𝗲𝗶𝗻𝘁𝗲 𝗙𝗿𝗮𝗴𝗲: 𝘄𝗮𝗿𝘂𝗺 𝘀𝗼𝗹𝗹𝘁𝗲 𝗷𝗲𝗺𝗮𝗻𝗱 𝗞𝗜-𝗴𝗲𝗻𝗲𝗿𝗶𝗲𝗿𝘁𝗲 𝗜𝗻𝗵𝗮𝗹𝘁𝗲 𝗹𝗲𝘀𝗲𝗻, 𝘄𝗲𝗻𝗻 𝗺𝗮𝗻 𝘀𝗶𝗰𝗵 𝗱𝗶𝗲𝘀𝗲 𝗱𝗼𝗰𝗵 𝗷𝗲𝗱𝗲𝗿𝘇𝗲𝗶𝘁 𝗮𝘂𝗰𝗵 𝘀𝗲𝗹𝗯𝘀𝘁 𝗽𝗿𝗼𝗺𝗽𝘁𝗲𝗻 𝗸𝗮𝗻𝗻?
Think about it…
… I could take any picture from a LinkedIn profile, feed the last 50 posts into the AI and say, please create a new post on this topic every day with a matching picture / video of the person. No problem.
So why do I still need a content creator?
𝗪𝗶𝗿 𝘀𝗶𝗻𝗱 𝗮𝗹𝗹𝗲 𝗶𝗻 𝗲𝗶𝗻𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻𝘀𝗽𝗵𝗮𝘀𝗲 𝗮𝘂𝘀 𝗱𝗲𝗿 𝗭𝗲𝗶𝘁 “𝘃𝗼𝗿 𝗞𝗜” 𝗶𝗻 𝗱𝗶𝗲 𝗭𝗲𝗶𝘁 “𝗺𝗶𝘁 𝗞𝗜”. 𝗛𝗶𝗲𝗿𝗯𝗲𝗶 𝗱𝘂̈𝗿𝗳𝗲𝗻 𝘄𝗶𝗿 𝗮𝘂𝗳 𝗸𝗲𝗶𝗻𝗲𝗻 𝗙𝗮𝗹𝗹 𝘃𝗲𝗿𝗴𝗲𝘀𝘀𝗲𝗻, 𝘄𝗲𝗿 𝘄𝗶𝗿 𝘀𝗶𝗻𝗱 𝘂𝗻𝗱 𝘄𝗮𝘀 𝘂𝗻𝘀 𝗮𝘂𝘀𝗺𝗮𝗰𝗵𝘁.
And if we forget to write our own texts “thanks to AI” because it’s so much easier “with AI”, then we will soon no longer be able to create content “without AI”.
𝗜𝗰𝗵 𝘄𝘂̈𝗻𝘀𝗰𝗵𝗲 𝗺𝗶𝗿 𝗱𝗮𝗵𝗲𝗿 𝗲𝗶𝗻𝗲𝗻 𝗙𝗶𝗹𝘁𝗲𝗿 𝗮𝘂𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, 𝗺𝗶𝘁 𝗱𝗲𝗺 𝗶𝗰𝗵 𝗞𝗜-𝗴𝗲𝗻𝗲𝗿𝗶𝗲𝗿𝘁𝗲 𝗜𝗻𝗵𝗮𝗹𝘁𝗲 𝗮𝘂𝘀𝗯𝗹𝗲𝗻𝗱𝗲𝗻 𝗸𝗮𝗻𝗻. 𝗗𝗲𝗻𝗻 𝗶𝗰𝗵 𝗺𝗼̈𝗰𝗵𝘁𝗲 𝗲𝗶𝗻 “𝗲𝗰𝗵𝘁𝗲𝘀 𝗡𝗲𝘁𝘇𝘄𝗲𝗿𝗸” 𝘂𝗻𝗱 𝗸𝗲𝗶𝗻 “𝗞𝗜-𝘄𝗲𝗶𝗰𝗵𝗴𝗲𝘀𝗽𝘂̈𝗹𝘁𝗲𝘀 𝗙𝗮𝗸𝗲-𝗻𝗲𝘁𝘇𝘄𝗲𝗿𝗸”.
And I don’t want to be disappointed if all the great profile photos and eloquent videos turn out to be a big fake when we meet in person for the first time 😉
Have a great holiday tomorrow!
Hashtag#informatikersindcool Hashtag#not-to-many-generations Hashtag#realcontent
P.S.: “with AI” must not mean that “without AI” is no longer possible.
